Foundation Wash
Apply to wet scalp, not hair. Work in with fingertips for 60 seconds, then rinse. Daily.
60 seconds · every morning
A three-step scalp and hair protocol. Every active is named, dosed, and printed on the bottle. Arrives every 90 days.
We ship what is finished. Hair is live today. Skin and body are in formulation and will not launch until the actives justify the price.
Wash, serum, overnight oil. Built around scalp condition and density, not styling.
Reservoir bottle, applicator, towel.
Cartridges at 18% below first purchase.
In formulation.
In formulation.
First shipment at 60% off. Every shipment after is $62, sent every 90 days.
Then $62 every 90 days · Cancel any time
One protocol, sequenced. Nothing to compare, nothing to research, no aisle.
Every cartridge after the first ships 18% below retail, permanently.
When a formula improves, members receive the new version at no charge.
Members are enrolled in the skin protocol before it reaches the store.
Every active and its concentration is printed on the bottle and published on the product page.
Textures and scent load are designed to survive a 6am routine, not a weekend ritual.
The bottle and applicator are bought once. After that you are only paying for formulation.
Written as instructions, because that is what it is. Steps 01 and 02 are daily. Step 03 is twice weekly.
Apply to wet scalp, not hair. Work in with fingertips for 60 seconds, then rinse. Daily.
60 seconds · every morning
Towel-dry until damp. Apply 1ml along the part line and crown. Do not rinse. Daily.
1ml · every morning
Apply to a dry scalp before sleep. Distribute with the applicator. Wash out the next morning.
2ml · twice weekly
Concentrations below are the actual formula percentages, not a proprietary blend. Full INCI lists sit on each product page.
A low-surfactant cleanser that clears sebum and product without stripping the barrier. Fragrance-free.
A water-light leave-in serum. Absorbs in under 30 seconds and leaves no residue under a hat or helmet.
A dry-finish oil for twice-weekly use. Formulated to wash out completely in one pass, without weighing hair down.
Anodized aluminium, 200ml. Bought once. Takes any Protocol 01 cartridge.
Boar bristle set in untreated beech. Distributes step 03 without dragging.
Long-staple cotton, waffle weave. Absorbs without the friction of terry.
Rated 4.7 from 863 verified reviews. We publish the one- and two-star reviews alongside the rest.
“I wanted the percentages. Nobody else prints them. That was the whole decision for me.”
“Four minutes in the morning. It sits next to the toothbrush and I stopped thinking about it, which was the point.”
“The oil is better than the serum. I would buy step 03 on its own if they let me.”
“Bought it because a colleague left one on his desk and I asked what it was. No branding on the front at all.”
“I travel two weeks a month. The refill cartridges fit the cabin liquids rule, which sounds trivial and isn't.”
Telehealth solved access. It did not solve formulation transparency, daily-use texture, or anything you would leave out on a shelf.
| Feature | SHUAI | Hims | Ro | Keeps |
|---|---|---|---|---|
| Active percentages published | Yes | No | No | No |
| Sequenced protocol, not single SKUs | Yes | No | No | Yes |
| No consultation to start | Yes | No | No | No |
| Refillable, non-disposable vessel | Yes | No | No | No |
| Designed to sit out on a shelf | Yes | No | No | No |
| Free reformulation upgrades | Yes | No | No | No |
Most men begin looking for a solution at the point where the problem is already visible. That is the most expensive possible moment to start, and the one with the least leverage.
SHUAI exists for the decade before that. We formulate for scalp condition, barrier integrity, and follicular environment — the inputs, not the symptom. We publish every percentage because the alternative is asking you to take our word for it, and you shouldn't.
Protocol 01 is hair. Skin and body follow when the formulations earn their place. We would rather ship three things properly than eleven things quickly.
Founded 2026 · New York and London
If the answer isn't here, write to us. A person replies, usually within a day.
protocol@shuai.co